2nd post for today! I am so on a roll

This one came to me the other day but I forgot about it, because it's just so forgettable.
Telstra Clear - it's a huge company, massive, got loads of cash for PR, advertising etc...we are probably talking millions budgeted for PR campaigns.

Recently (ok, last year or so) they must have decided to change their company slogan, mainly I guess because the old one was just forgettable that I can't remember it. Time for a change! Let's get funky Telstra Clear staff and come up with some awesome, inspiring slogan that will embed the thoughts of Telstra Clear into everyone's minds!

So they get together with some PR company (I'm just guessing this bit) and and tell them what they want, awe inspiring, new age, futuristic, hip, funky etc etc etc. The list of cliches just goes on and on. They agree on a dollar amount for this PR company to come up with a new slogan...what? $100,000? $250,000? The PR company goes away, maybe to some exclusive retreat to brain storm to the max, let's come up with this awe inspiring new catch phrase people!

And what does Teltra Clear get for its new line? Wait for it...

Now's Good.

Oh My God doesn't it just rip your underpants off it's so good! Not. Is this the best they could do? What were the other options? Telstra Clear, We Have No Idea, or maybe even Telstra Clear, No Common Sense Here.

Now's Good?? For what? To leave TC and go and find another telecoms provider? Now's Good...oh the PR company must have been laughing when they banked that cheque. Maybe this is what really happened...one of the PR guys goes home, and his wife asks, "dear, when do you want your dinner?" and he says, "Now's Good" and then it hits him like a bullet! That's it!

Now's Good. Come on TC - I could have come up with something ten times as good for half the money...I await your email. Don't want to email me, now's good. Doh!